Open to interesting problems · — SGT
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Eugene Cheng

Hi, I'm Eugene

I help good ideas win the room.

I manage HighSpark - we make business-winning GTM assets and offer soft skills training to some of the world's most admired companies.

My story →The writing
$480M+
raised by companies I've worked with
Forbes 30 Under 30 Asia, 2020
3M+
presentation views · top 1% SlideShare
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What I do

What I spend my days on.

Eugene Cheng teaching a pitch clinic

Speaking & training

Masterclasses and workshops on pitching, messaging and visual storytelling.

A grid of go-to-market assets Eugene has worked on: product pages, decks and site designs

B2B GTM strategy

I help B2B teams explain complex products and make a stronger case for them.

The Straits Times feature on HighSpark's co-founders, All hands on deck

Entrepreneurship

I started HighSpark at 19 and have spent more than a decade figuring out how to build it.

My career's been about taking risk early, being adaptable and letting powerful communication win out in high-stakes situations. The best ideas don't always win. Clients hire me and my team to change that.

  • Eugene Cheng leading a startup workshop at LongHash, laughing mid-exercise
    Startup workshop at LongHash
  • Messaging and site work for ChatAndBuild, shown across four screens
    Product story for ChatAndBuild
  • Eugene Cheng teaching a visual brainstorming exercise at Astra Financial in Jakarta
    Visual training for Astra Financial
  • A laptop showing Mantle's homepage, the distribution layer for the borderless economy
    Web work for Mantle
  • Eugene Cheng coaching two participants through an exercise at a Startup Talent Factory workshop
    Coaching at Startup Talent Factory
  • Group photo with the Astra Financial training cohort in Jakarta
    With the Astra Financial crew
Eugene Cheng and Kai Xin Koh co-teaching a HighSpark masterclass
With Kai Xin, teaching a masterclass
Eugene Cheng in 2015, during HighSpark's early years
2015, the early years
The Forbes 30 Under 30 Asia 2020 listing featuring Eugene Cheng and Kai Xin Koh
Forbes 30 Under 30, 2020
A long time ago

I was 19, with big dreams.

I worked out of the high school canteen. Started designing presentations in school which eventually led to opportunities beyond what I could have imagined.

More than a decade later, I still work on the same practical problem: helping smart folks explain good ideas clearly. That work has taken me into rooms with Fortune 500 teams like Nike, Mastercard, Oracle, Panasonic, Medtronic, Prudential.

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